How much do tickets really cost?
Box Office numbers have been increasing over time, attendance not so much. The hits are bigger and pull in enormous amounts of money. But, and this is not a small but, this changes the experience of ‘going to the theatre.’ Audiences are laying out hundreds of dollars and because of scarcity are planning months in…
The Show of the Decade!
How many people have gone to see a show because they have gotten the feeling that if they miss it they will be missing out on a once-in-a-lifetime experience. And then they walk out saying “It was okay, I don’t know what the fuss was about” They aren’t very likely to recommend that show to…
What’s Our Brand?
…said at a million marketing meetings Most Fortune 500 companies have a whole department devoted to “branding” and millions of dollars in advertising to get the word out. But brands can have their downside. Disney is a firmly established brand, parents trust Disney to supply appropriate entertainment for their children. The thing was, Disney Studios…
Who do you listen to?
There is a new book out about the last election – exploring why Hillary Clinton didn’t win. The writers focus on the tension between the people who used Analytics to make decisions and those that relied more on their “gut” When I started out (1991) the only real analytics available were zip code reports. They…