What’s Our Brand?
…said at a million marketing meetings Most Fortune 500 companies have a whole department devoted to “branding” and millions of dollars in advertising to get the word out. But brands can have their downside. Disney is a firmly established brand, parents trust Disney to supply appropriate entertainment for their children. The thing was, Disney Studios…
Who do you listen to?
There is a new book out about the last election – exploring why Hillary Clinton didn’t win. The writers focus on the tension between the people who used Analytics to make decisions and those that relied more on their “gut” When I started out (1991) the only real analytics available were zip code reports. They…