The Show of the Decade!
How many people have gone to see a show because they have gotten the feeling that if they miss it they will be missing out on a once-in-a-lifetime experience. And then they walk out saying “It was okay, I don’t know what the fuss was about” They aren’t very likely to recommend that show to…
Who do you listen to?
There is a new book out about the last election – exploring why Hillary Clinton didn’t win. The writers focus on the tension between the people who used Analytics to make decisions and those that relied more on their “gut” When I started out (1991) the only real analytics available were zip code reports. They…